Building an eCommerce app is a great way to take your business closer to your customers. However, engaging a mobile app development agency and investing in eCommerce app development will only sprout results if you know the right way to market it. From driving more installations to encouraging people to check out abandoned carts – digital marketing can open a new horizon for your business. The blog outlines some tried-and-tested marketing strategies for the eCommerce app. From building awareness to generating revenue – these tips will surely help.