A website is a place where users get to interact with what you’re offering, whether it be a product, service, or content. Therefore, the users should have a good experience while navigating through your site. For the search engines to be sure of that, the site needs to be optimized accordingly. The internal linking structure between the pages should be proper. The meta tags — title and description should be well defined being relevant to the content. Is the alt-text defined for your images? If not, work on it. Working on the aspects of On-Page SEO will yield better results.