Advanced AdTech Company OpenAP Unveils OpenID

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of the OpenIDSM, a unique identifier that enables the resolution of both linear viewership and digital audiences into a common identity framework that will unlock cross-platform capabilities for advanced TV advertising. The news follows the recent launch of OpenAP’s SSP, which offers advertisers transparency and visibility of available premium video inventory at scale.

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