Ease of Customization- Magento is an open-source ecommerce CMS. An open-source technology makes it customization-friendly. Magento developers can customize not only the theme chosen but can customize any part of the platform itself and make it requirement-friendly. The most popular programming language PHP is used to build the platform. It has an extensive online community for help and support. This is one of the reasons to make Magento popular among web developers in the initial days. Nowadays, the Magento community itself has grown well online to help and support each other in the process of website development.