A study done by Statista confirmed that 91.9% of US marketers leverage social media to create awareness about their brand. This leads to cut-throat competition between businesses on such platforms, making it extremely difficult to gain followers and increase engagement.
To combat this, you need to go beyond the theory of just creating content. All prominent social media handles have revamped their algorithm; they focus more on quality and user interaction.
However, even this might not be enough to reach all your potential audience, so you need to take care of basic marketing hacks that other businesses follow to gain engagement.