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COVID 19 Impact: Zara Boosts Online Sales Over Offline Stores

COVID 19 Impact: Zara Boosts Online Sales Over Offline Stores

Submitted by • June 16, 2020 www.iknockfashion.com

As the pandemic changes the psychology of consumer behavior, fashion giants also meander their sales and branding strategies to sell thelatest fashion for women, men, and kids. Zara owned by Inditex will now boost its online sales; closing down about 1200 brick and mortar stores across the globe.

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