In today’s highly competitive online marketing landscape, your business website is the most powerful marketing tool that you have at your disposal. Your website is a round-the-clock salesman and it has the potential to be the centerpiece of your marketing efforts. Also, your business website can leave a lasting impression on your target audience, which can impact your business’ success. If you are seeking to maximize the potential of your website, user experience or UX is a topic that you cannot afford to ignore. Implement the current business website design trends to improve the user experience of your website. Page speed optimization and simple navigation are crucial.