How to perform secondary Market research?

Market research is broad term nature as it works on various concepts & methods, secondary market research is one of effective & efficient techniques of market research. Secondary research considered as most reliable & cost efficient method because this research based on external sources, which means collecting the previous information or data from other sources, such as:

Market studies
Competitive information
Government sources
Previous in-house studies
Customer surveys and feedback

Conducting secondary research is not an easy task because it's very important to get updated data from best sources who have credibility to share the data. Before conducting secondary research we should think over Identify research topics and where to get the information, existing data from the web, apps etc. ,Compare data from different sources, and normalize it, Analyze the data


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