Influencer marketing is a popular form of online marketing. Influencer marketing has been proven to be an effective marketing strategy on numerous occasions. As a result, having a dedicated person for influencer marketing makes sense, just as having a dedicated person for content marketing does. Influencer marketing applications include Campaign Management, Search & Discovery, Analytics & Reporting, and Influencer Management. Some of the end-users of influencer marketing are Food & Entertainment, Sports & Fitness, Travel & Holiday, and Fashion & Lifestyle.