Media planning and buying include negotiation, creative strategy and placement of advertisements. Skilled media buyer's know how valuable successful media buying is art and science. Since 2021, media buyers have been leveraging a combination of digital media strategies and audience segments to bring, connect and close potential clients based on where they currently are on the sales ladder, says Ken Moore, CEO of Media Trust Marketing, a consulting firm that helps businesses create and maintain effective marketing strategies.

Leave a Reply

Your email address will not be published. Required fields are marked *