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Product Marketing: Creating A Marketing Plan

Product Marketing: Creating A Marketing Plan

Submitted by • December 6, 2019 www.https

Description
This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:

Foundations:

What is Marketing
Creating Insanely Great Customers
Personas
Differences in Geography, Demographics,
Bias, Ways of Doing Business and Cultures
Preparation for Planning:

Target Market(s)
Positioning
Marketing Plan:

Value, Messaging and Messages
Marketing Strategies, Objectives, Types and Techniques
Media, Mix and Plan
Packaging and Bundling
Marketing Communications
Channels
Typical Product Marketing Manager Activities
Timing, Budget and Schedule/Responsibilities
Sustaining/Ongoing Marketing Plan and Metrics
The course includes a detailed workbook to be used to create a marketing plan.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort

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