Salesforce CRM Solutions – Salesforce Consultant

Sales force automation is an elitist term, but it's really just the process of using software to automatize sales-related tasks such as order processing monitoring inventory levels, managing contact and tracking orders forecasting, forecast analysis, and much more.

Software for automating sales force has been in existence for quite a while now and is not anything new at all. However, the technology used to create this software has advanced exponentially over the last couple of years.

Consider the process of qualifying and scoring leads, as an instance. Prior to the advent of sales automation, the sales automation process was based on hardcoded guidelines and considered only a few variables when determining and scoring leads. The current sales automation systems however are utilizing more sophisticated technologies (and sometimes, artificial intelligence) to refine the process of lead qualification. This helps companies increase the precision of their lead qualification and consequently, boost the efficiency and effectiveness of lead nurturing strategies.