The Internet has become a one-stop-shop for most people today. You name it, and the Internet has it. It’s changed the way we connect and how we communicate with each other. Businesses using it as a platform to promote should be no surprise; with billions of users, you virtually have the world at your fingertips. And you can expect that with so many users, there are also millions of companies vying for the top. But exactly how do you stand out in a sea of online businesses? Simple, through a social proof app.
And as technology continues to develop at a rapid pace, the social proof app is one of the latest trends in digital marketing. It follows from the psychological concept of social proof and integrates it into marketing efforts. A social proof app helps customers decide what or which to buy using the majority of opinion. Examples of this can include feedback, reviews–anything user-generated which can compel the actions of future customers through social influence.
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