Why Most Marketplace Startups Build the Wrong First Version (And How to Get It Right)
In current times, marketplaces have become a very successful business model around the world. Successful marketplaces such as Airbnb, Uber, TaskRabbit etc. are encouraging startups and entrepreneurs to build profitable marketplace platforms similar to them. However, behind every success story, there are countless struggles that businesses have to deal with before achieving success. The main reason behind these struggles is building a wrong first version.