The alternative finance market consists of various financial instruments and channels that operate outside traditional banking and capital markets. It offers a range of funding options for both individuals and businesses. In recent years, this market has gained significant traction due to several factors. Key drivers include the increasing demand for non-traditional funding sources, particularly among startups and small businesses that often struggle to secure loans from conventional banks. The rise of technology and digital platforms has also made it easier to access alternative finance options such as crowdfunding, peer-to-peer lending, and invoice financing. Additionally, there is a growing awareness of the need for financial inclusivity, leading to more diverse funding sources aimed at underserved communities.