Google Ads’ New Features Improving Performance Max Campaigns | Spherical Coder News
Performance Max is a goal-based campaign type that enables performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels, like YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding.