Search Strategies: Search Queries For Keyword Research | Spherical Coder News

In digital marketing, a search query is the exact phrase a user types (or speaks) into a search engine, reflecting real human language and immediate need. A keyword, by contrast, is a strategic term or phrase that marketers select and target in their campaigns (SEO and PPC) to align with these user queries and attract relevant traffic.

Search queries are what people search. When asking Siri something or typing stuff in Google and hitting ‘search’, that's the search query. It only refers to the literal text used to initiate a search.

On the other hand, Keywords are the foundation of search campaigns. They are the words or phrases building paid search or organic marketing campaign on. Keywords are the exact terms or phrases that you want your website to show up for on Google.